Histoire d'Al Halabi



Si vous aimez l’avoine, vous êtes au bon endroit. Si vous n'êtes pas trop préoccupé par l'avoine, vous êtes également au bon endroit. Cela fait dix ans que nous rendons l’humble avoine bien plus géniale. Pourquoi ne regardez-vous pas un peu dans notre vidéo pour en savoir plus et rencontrez Tom, l'homme derrière Al Halabi.

History of Al Halabi

Our crunchy story begins in 1996 when the founder of our company Mr. Mohamed Faez Badenjki -originally a Syrian from the city of Aleppo- decided to engrave the name «AlHalabi Food» in the memory of Moroccan generations. He made the bet to invest in a sector that did not exist in Morocco at that time.

During all these years, we have made remarkable efforts by introducing innovating products in order to delight the crunchy moments of the little ones and the grown-ups.

Our heritage also aims to accompany future generations. This is the reason why we keep looking for constant inspiration and innovation in order to stimulate the development of our brand and maintain our leadership in this sector that had become highly competitive nowadays.

Moma lightbulb moment

Al Halabi Food set up in Berrechid – Morocco and launch of and products.

Moma lightbulb moment

Birth of .

Moma lightbulb moment

Start of operations in the retail and the wholesale trade and acquisition of new fleet .

Moma lightbulb moment

Birth of and Expansion of production processes and acquisition of new extrusion lines .

Moma lightbulb moment

Moved to a new production plant in Sapino, Nouaceur - Morocco.

Moma lightbulb moment

Birth of Acquisition of new fleet to intensify retail distribution .

Birth of .

Acquisition of ONSSA quality certification.

Acquisition of new fleet to intensify retail distribution .

Birth of Continuous improvement of current production processes – Morocco .

Moma lightbulb moment

Birth of .